The Build Room · Live AI Cohort
Turn your team into the people who build the AI tools.
A 4-week live cohort where your people build real, working AI tools for the jobs they already do, with 1:1 coaching from Silicon Valley founders.
Learn AI. Build Robots. Stay Human.
A 20-minute call. You'll leave knowing if it fits your team and what it would cost.
Joining on your own or sending a teammate? Start at the free webinar.Format
Live cohort
Length
4 weeks
Sessions
2 hours, weekly
Between sessions
Async support
Finale
Demo Day
What's included
Everything a team needs to ship its first working AI tool
This isn't a video library you'll never finish. It's a room with your name on it, a coach who knows your project, and a date on the calendar when you show what you built.
Four live sessions
Two hours each, one per week. Week 1 gets you oriented and gets you a first win. Weeks 2 and 3 are build sessions with live coaching. Week 4 is Demo Day.
1:1 coaching from Silicon Valley founders
You're never stuck alone. When your build hits a wall, a coach who has shipped real products sits with you and gets you moving again.
We help you choose your project
The most common failure in AI training is picking the wrong first project. We help every builder choose one that's useful, buildable, and worth demoing.
Accountability that actually works
A cohort that knows your name and a Demo Day on the calendar. It's amazing what people finish when someone's expecting to see it.
Async support between sessions
Questions don't wait for the next call. Post your blocker, get unblocked, keep building through the week.
A method you keep
The cohort ends. The skill doesn't. You leave knowing how to take any repetitive job and turn it into a tool, on your own, next month and every month after.
Why live, why together
Courses teach about AI. Cohorts make builders.
Most people don't need another AI course. They've watched the videos, saved the prompts, and still haven't built anything they actually use. Watching isn't building.
In The Build Room you build during the sessions, on your real work, with a coach looking at your screen. When a whole team goes through it together, something bigger happens: they share the same language and the same problems, so they start amplifying each other. That's what we mean by an AI-empowered team.
Individuals thrive in our open cohorts too, and the open cohort is complete on its own. Private cohorts are for whole teams building together.
53 seconds of Demo Day. This is what week 4 looks like.
In their own words
Builders who walked in with zero experience
"As soon as we started the cohort, it was like a new door opened. And I can actually build these things. And it's plain English... it builds the system for you."
Dine-Mari, cohort builder, scared of code before session one
"I came into this with like zero experience... I'm going to be off to the races."
Stu Gildred, Lotus Rooftop, on Demo Day
"It is going to save me basically six hours per campaign. And right now I am doing six campaigns a month. So that is like 35 hours of work saved, essentially."
Kandice Vincent, marketer, live on Demo Day
"So David, what you did, someone six months ago quoted me $20,000 to make that."
Ginger Gentile, business owner, watching her team member's demo
"Yeah, the most tech-illiterate person on this team is Kate, and she came out with something pretty awesome."Bryce North, CEO, after his team's cohortGet this for your team
The 4 weeks
One live session per week. Two hours each. Here's exactly what happens.
Async support runs the whole month, so nobody sits stuck between sessions.
Week 1 · 2 hours live
Orientation and your first win
Core activities
- Learn the build method we use for every tool
- Choose your project with our help, one that's useful and buildable
- Ship a small first win before the session ends
- Set up your build environment so week 2 starts fast
Week 2 · 2 hours live
Build session one
Core activities
- Build the core of your tool during the session
- Get live 1:1 coaching from Silicon Valley founders when you hit a wall
- See how other builders solve their problems, and steal what works
Week 3 · 2 hours live
Build session two
Core activities
- Push your tool from working to genuinely useful
- Handle the rough edges: real data, real users, real workflow
- Get your demo ready with coaching on what to show
Week 4 · 2 hours live
Demo Day
Core activities
- Every builder demos a working tool to the room
- Celebrate the wins and capture what each tool saves
- Leave with the method, so this month's tool is the first of many
Cohorts stay small so the 1:1 coaching stays real. Seats are limited.
The problem, in numbers
Your team is paying for work a tool could do
35 hrs
saved every month by one marketer's campaign builder, built in one cohort
$20,000
what a vendor quoted for a tool a team member built herself during the cohort
180+
professionals and businesses have built AI tools with The Build Room
What builders have actually shipped
- →A campaign builder that saves its marketer 35 hours a month
- →A medical-tourism doctor-network automation, demoed entirely in Spanish
- →An agency ops dashboard that batches a full day of client production
- →An event OS that generates flyers and Instagram formats in about a minute
- →A live interactive audio stem mixer
- →The tool a vendor quoted $20,000 for, built by a team member in one cohort
The fix
Build one tool in one month. Then build any tool you want, every month after, for the rest of your career.
That's the real product of The Build Room. Not the first tool, the ability to make the next one. One good tool often pays for the whole cohort.
Not sure where your team stands today? Take the free AI Fluency Assessment (under 15 minutes). It places you in one of four bands: Exploring, Adopting, Operating, or Multiplying, so the fit call starts from reality instead of guesses. Take the assessment.
Plan your team's first cohort
More ways in
Build days, hackathons, and retreats
We also run one-day build days and hackathons that get a whole room shipping real tools by the afternoon, and in-person retreats for teams that want to go deep together. They're great on their own. What the cohort adds is time: doing it week after week is what embeds the habit.
Upcoming retreats: Playa del Carmen, Mexico in October and Chiang Mai, Thailand in November.
All of it happens inside an international live AI education community, so your team keeps learning alongside builders from all over the world.
Find the right format on a fit callWho's behind the method
Built on 10+ years of Silicon Valley experience
Before founding The Build Room, Alex spent more than a decade in Silicon Valley and worked with 100+ startups. He watched the same pattern over and over: the teams that win aren't the ones with the most engineers, they're the ones where regular people can turn their own ideas into working tools.
The Build Room method comes from that decade. Today a team of facilitators and Silicon Valley founder coaches runs it with him, so every cohort gets real 1:1 coaching no matter how many builders show up.
Alex Salinsky, Founder, The Build Room
FAQ
Questions we hear on every fit call
What does it cost?+
We cover pricing at the free webinar and on the fit call, because the right answer depends on whether you're joining an open cohort or bringing a team into a private one. You'll know exactly what it costs before you commit to anything.
My team has zero technical background. Will this work?+
That's the profile we built this for. Dine-Mari was scared of code before session one. Bryce's team member Kate was, in his words, the most tech-illiterate person on the team, and she shipped something he called pretty awesome. The tools build in plain English, and coaches sit with you 1:1 when you get stuck.
What if someone can't finish their tool?+
Then we build it for them. Every participant ends the cohort with at least one working AI-powered tool. That's the guarantee, and it's why the fit call matters: we make sure the project is one we can stand behind.
What if we don't know what to build?+
Good, that's normal. Picking the project is the first thing we figure out together in week one: we help every builder find a task from their own week that's worth automating. Nobody needs to arrive with an idea.
How much time does it take each week?+
One 2-hour live session per week for 4 weeks. Most of the building happens inside the sessions. Between sessions, builders who want to push further get async support whenever they need it.
Should we do a private cohort or join the open one?+
The open cohort is complete on its own and great for individuals or a single teammate testing the water. A private cohort is a whole team building together: everyone shares the same language and the same problems, so they amplify each other and come out an AI-empowered team. The fit call sorts this out in 20 minutes.
When's the next free webinar?+
Every third Wednesday. The next one is Wednesday, August 19 at 7pm New York time. Sign up below and we'll send you the link.
Ready to see what your team could build?
Pick your door. Leaders start with a fit call. Individuals start at the free webinar.
Plan your team's first cohort
A 20-minute call. You'll leave knowing if it fits your team and what it would cost. No pressure either way.
Start at the free webinar
You know you need to do AI. You're just not sure where to start. Every third Wednesday, this is where you start. Next one: Wednesday, August 19 at 7pm New York time. See the method, meet the coaches, and decide if the cohort's for you.
The guarantee
Every participant ends the cohort with at least one working AI-powered tool. If a builder can't finish theirs, we build it for them.